Fancy a drink? Then why not try a vodka 10,000 years in the making! Introducing 10,000 BC - a vodka distilled with water that hasn't seen the light of day in liquid form since cavemen roamed the earth. We were recently approached by a company in Sweden to develop a range of concepts aimed at a niche target market (upmarket bars, clubs and a reality TV show). Summoning, Mammoths, Sabre-tooth Tigers, Cavemen and controversy here are the results.